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Thursday, April 24, 2014

Today’s social-media object lesson: The NYPD tries for outreach and gets backlash

By now, the list of social-media failures has grown so long that it's difficult to keep track, but there are some standouts — like Kenneth Cole and his Egypt tweets, or failed attempts at engagement by brands like McDonald's and JP Morgan. Now we have another shining example of the genre, thanks ...

http://gigaom.com/2014/04/22/todays-social-media-object-lesson-the-nypd-tries-for-outreach-and-gets-backlash/

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